Privacy & Policy
Welcome to the updated Privacy Policy for koreanbeauty.ma. In this document, we describe how we collect, use, and share your personal information when you visit our website or make a purchase. Your privacy is important to us, and we want to ensure you understand how we handle your data.
1. Information Collection
When you access the Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you navigate our website, we collect data about the specific web pages or products you view, the websites or search terms that referred you to our Site, and your interactions with our platform. We refer to this automatically collected data as "Device Information."
We employ various technologies to collect Device Information, including:
- *Cookies:* These are data files placed on your device, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit [this link].
- *Log files:* These record actions on the Site, capturing data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- *Web beacons, tags, and pixels:* These electronic files record how you browse the Site.
Additionally, when you make a purchase or attempt to do so through our Site, we collect specific information from you, including your name, billing and shipping addresses, payment details (including credit card numbers, email address, and phone number. We refer to this information as "Order Information."
In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.
2. Use of Personal Information
We use the Order Information we collect primarily to fulfill orders placed on our Site. This includes processing payment details, arranging shipping, and providing invoices and order confirmations. Furthermore, we use Order Information for the following purposes:
- Communicating with you
- Screening orders for potential risks or fraud
- Providing information or advertising related to our products or services in accordance with your preferences
Device Information is used to help us identify potential risks and fraud (particularly through your IP address) and to enhance and optimize our Site. This involves generating analytics about how our customers browse and interact with the platform and assessing the success of our marketing and advertising campaigns.
3. Sharing Your Personal Information
We may share your Personal Information with third parties to facilitate the use of your data, as described above. For example, we rely on Shopify to power our online store, and you can review how Shopify handles your Personal Information [here]. Additionally, we use Google Analytics to understand how our customers use the Site, and you can learn more about Google's practices [here]. You can also opt-out of Google Analytics [here].
Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information (e.g., subpoenas or search warrants), or safeguard our rights.
4. Behavioral Advertising
As previously mentioned, we use your Personal Information to provide targeted advertisements and marketing communications that we believe may interest you. To gain a better understanding of how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page [here].
You can opt out of targeted advertising through the following links:
- Facebook: [https://www.facebook.com/settings/?tab=ads]
- Google: [https://www.google.com/settings/ads/anonymous]
- Bing: [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal [here]
5. Do Not Track
Please note that we do not change our Site's data collection and use practices when we receive a Do Not Track signal from your browser.
6. Your Rights
If you are a Moroccan resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right or if you have any inquiries, please contact us through the provided contact information below.
Additionally, if you are a Moroccan resident, please be aware that we process your information to fulfill contracts we may have with you (e.g., when you make an order through the Site) or for our legitimate business interests as mentioned above.
7. Data Retention
When you place an order on the Site, we retain your Order Information for our records until you request its deletion.
8. Changes
We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.
9. Minors
The Site is not intended for individuals under the age of 13.
10. Contact Us
If you have questions, complaints, or require further information about our privacy practices, please feel free to contact us via email at:
Team.koreanbeauty@gmail.com